Digital Marketing syllabus
The six-module syllabus for the Digital Marketing program.
Start here: Google Ads essentials
Begin your Google Ads learning here.
Digital Marketing Foundations
Understand the customer journey, channels, audiences, and how a marketing plan connects them.
- Marketing goals and audience research
- Brand positioning and customer journeys
- Content and channel planning
Social Media Marketing
Create purposeful content and build a consistent social presence.
- Content pillars and planning
- Platform-specific creative
- Community management and reporting
Search Engine Optimization
Learn how useful content, clear site structure, and technical basics help people discover websites.
- Search intent and keyword research
- On-page and technical fundamentals
- Content quality and measurement
Paid Advertising
Understand campaign structure, audiences, creative, and budgets before running ads.
- Meta Ads and Google Ads foundations
- Campaign objectives and creative testing
- Landing pages and conversion tracking
Analytics & Growth
Connect marketing activity to meaningful results.
- Analytics reports and campaign tracking
- Funnels and conversion rates
- CAC, ROAS, and responsible interpretation
Career & Portfolio Preparation
Turn your learning into clear examples of your skills.
- Portfolio and case-study structure
- Interview preparation
- Career guidance and Job Assistance