Digital Marketing — Complete Program
Learn marketing foundations, social media, SEO, paid advertising and analytics in Malayalam. Build practical skills and a portfolio.
What you’ll learn
- ✓ Build a connected digital marketing strategy
- ✓ Understand SEO, social media and paid advertising
- ✓ Measure performance with marketing analytics
- ✓ Apply your learning through practical assignments
Start with the foundations, connect the major marketing channels, and develop work for your portfolio. Follow a three-month learning path with lifetime access to the course materials.
Human-led sessions, assessments and a one-month online internship are part of the program schedule. Job Assistance supports your preparation; employment is not guaranteed.
Course syllabus
01Start here: Google Ads essentials+
Begin your Google Ads learning here.
- ▷ Course Introduction4 min
- ▷ How Google Ads Works and Where Your Ads Appear7 min
- ▷ Google Ads Auctions3 min
02Digital Marketing Foundations+
Understand the customer journey, channels, audiences, and how a marketing plan connects them.
- Marketing goals and audience research
- Brand positioning and customer journeys
- Content and channel planning
03Social Media Marketing+
Create purposeful content and build a consistent social presence.
- Content pillars and planning
- Platform-specific creative
- Community management and reporting
04Search Engine Optimization+
Learn how useful content, clear site structure, and technical basics help people discover websites.
- Search intent and keyword research
- On-page and technical fundamentals
- Content quality and measurement
05Paid Advertising+
Understand campaign structure, audiences, creative, and budgets before running ads.
- Meta Ads and Google Ads foundations
- Campaign objectives and creative testing
- Landing pages and conversion tracking
06Analytics & Growth+
Connect marketing activity to meaningful results.
- Analytics reports and campaign tracking
- Funnels and conversion rates
- CAC, ROAS, and responsible interpretation
07Career & Portfolio Preparation+
Turn your learning into clear examples of your skills.
- Portfolio and case-study structure
- Interview preparation
- Career guidance and Job Assistance
What’s included
- ✓ Lifetime access to course learning materials
- ✓ 3-month structured digital marketing program
- ✓ Malayalam-first video lessons
- ✓ Module assessments
- ✓ Dobby AI learning companion — in preparation, not currently available
- ✓ Weekly live doubt-clearing during the program
- ✓ 1-month online internship
- ✓ Interview preparation & career guidance
- ✓ Job Assistance
- ✓ Priority course & platform support during the program
- ✓ Earned, verifiable completion certificate
Live doubt-clearing sessions, internship and guided support follow the three-month program schedule.
Review the refund policy and terms before enrolling.
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