Useful ideas for your learning journey
Start with a few clear concepts, then put them into practice in your course.
What is digital marketing?
Digital marketing uses online channels to connect an organisation with its audience. Search, social media, content, email, and paid advertising serve different purposes. A useful strategy starts with a clear audience and goal, not a list of tools.
SEO and paid advertising
SEO helps search engines understand useful website content. Paid advertising purchases visibility under a platform’s auction and policy rules. Neither approach guarantees sales: the offer, audience, message, and experience all matter.
Measure the right outcome
Reach tells you how many people may have seen a message. Clicks show interest. Conversions are defined actions, such as a purchase or a qualified inquiry. Always define the conversion before comparing results.
Build a useful portfolio
Show the brief, your reasoning, the work, and what you learned. Label practice projects clearly. Do not present simulated results as client performance.